Category Archives: Income Reports

March 2014 Income Report {New Record High}

House of Rose New Site

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

 Dollars and Roses Income Report March 2014

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in March

Another month, more amazing stuff going on in the Rose household. Where to begin?

Last month, I found myself rocking the mic for my first ever paid keynote talk. Sure, I’ve presented at a few conferences before, but I never had the lucent title as keynote speaker and got paid to do it.

Shortly after that talk, I flew out to San Diego to represent Wisebread.com and got paid twice as much as I did for my keynote.

San Diego Bloggers

While I was there I got to meet two San Diego bloggers, Chelsea from SomedayIllLearn.com and Nicole from Funthusiast.com.

Speaking is something that I absolutely love, although I have to admit, I am crazy freaking nervous prior to getting on stage. Once I’m on the stage and the adrenaline starts to kick in, I have a blast.

I have another paid talk coming up in May that will be my third paid speaking gig of the year.

House Of Rose Gets a Facelift

If you follow Mandy’s blog you’ll notice that she has a tendency to redecorate our house often. I think she’s now applying that to her blog design now, too.

Ahem.

House of Rose New Site

House of Rose just got a major facelift which features an amazing feature box. Note: I know husbands aren’t supposed to do this, but I told her that she needed a feature box on her last redesign. She didn’t agree with me then, but look what she has now.

#toldyouso

In addition to the feature box, she created her first lead magnet PDF guide titled The Imperfect Perfect You.

Collecting email addresses is something that I feel every blogger should do. Not collecting email addresses is the biggest mistake I made for the first two years of blogging.

Want to start building your email list? Check out our Ultimate Resource for Starting Your Email Newsletter.

Does the feature box really work?  

When I added the new feature box to my blog and offered my lead magnet, The Money Dominating Toolkit, my email subs jumped fairly significantly.

I thought mine did pretty good until I peaked at her email subscriber numbers after adding the feature box:

House of Rose Email Subs

It’s leveled out some since I took this screenshot but she’s still consistently getting 20+ email subscribers per day.

That is what I call a feature box success!

Here’s a look at the numbers March….

Income Breakdown

Good Financial Cents

  • Adsense: $1,260.81
  • Adspeed: $1,607.94
  • Commission Junction: $1,391.50
  • Link Offers: $115.00
  • Media Net:  $600.00
  • Personal Capital: $500.00
  • Linkshare (Scottrade): $1,575.00
  • Podcast Sponsor (90 Day):  2,333.33
  • YNAB: $6.00
  • Total: $9,389.58

Dollars and Roses

Other Niche Sites

  • Adsense: $128.28
  • Media Net:  $83.90
  • Main Niche Site Revenue: $14,246.98
  • Direct Advertising: $93.75
  • Total: $14,552.91

House of Rose Blog

  • BlogHer Ads: $339.47
  • Direct Advertising: $100.00
  • Adsense: $114.95
  • Lijit Media: $67.15
  • BlueHost: $930.00
  • Capital One: $270.00
  • Total: $1,821.57

Freelance Writing

  • Equifax: $200.00
  • Other:  $150.00
  • Total: $350.00

Consulting

  • Consulting Fees:  $400.00
  • Total:  $400.00

Speaking 

  • Speaking Fees:  $3,000.00
  • Total:  $3,000.00

Total Revenue for March: $29,572.96

Revenue Last Month: $18,553.10

  • Difference: +11,019.86
  • March 2013: $20,204.01

New High – We’ll Take It

Wow.   Didn’t see that coming.

After adding everything up and I had to add it up a second (and a third time) to make sure I didn’t enter in a wrong number.

Do to my speaker fees, a nice month from our main niche site,  and my podcast sponsor on the GF¢ podcast, we passed our previous record from our December 2013 income report.

We’re always thankful for every opportunity that God provides for us and we’re humbled that our online business continues to thrive.  It’s also important to remember that we’ve been blogging for almost 6 years and most of our income growth has happened in the past 3 years.

Hard work does pay off.  If you truly love something and believe in yourself, good things will happen.

Time for consulting: Can I pick your brain?

You may have noticed that a new revenue stream has been added to the income report under “consulting fees”.    Here’s how that came about….

One of the questions that I absolutely despise getting from anyone is the following – “Hey Jeff, do you have some time that I could pick your brain?”

Why do I hate it so much? Because in my experience, a lot of people who want to pick my brain will never do anything with the information.

A couple years after I started my blog, I got several calls from financial advisors all over the country wanting to know how I did what I did. Since I loved blogging, I was happy to jump on a call with them and talk for up to an hour letting them know what they would need to replicate what I’ve done.

After several calls like this, I realized that almost none of these advisors took any action with the information I had given them. I quickly realized that these “brain pickers” were becoming “time suckers”.

Since my day is even more busier than when I first started blogging with my growing financial planning practice, producing content for all of our blogs, making sure I reserve enough time for the family, I have to protect my time. Because of that, I started to charge for consulting. I talk about this on our post where I show you how to set up a canned G-mail response.

For anyone that wants to “pick my brain”, I just send them the canned response that let’s them know my rates.  I initially tested my rate at $100 and people didn’t balk.  I’ve since raised my rate to $200 per hour and I’ve one person pay and another one interested.

I’m not interested in being a full-time consultant, but it is nice people respecting my time and willing to pay for my expertise.

It’s also a reminder that if you have experience in something, anything, people will pay for that knowledge.  In fact, my online products created nowadays are based on just that.

If you’re not sure if you should be charging for your time, check out this short read my Jon Acuff here.

What’s Next For Us?

Right now we’re in the beginning stages of creating a course together.  It won’t be geared towards blogging but rather more towards marriage and finance.

This is an idea that I’ve had for quite some time now and I’m excited that we’re finally at a point that we invest time into it.

Stay tuned!

February 2014 Income Report

DR-Income-Reports-feb-2014.jpg.jpg

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

Income Report - February 2014 Dollars and Roses

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

Here’s a look at the numbers…..

What went down in February

Busy. That’s what the Rose’s have been since the beginning of the New Year.

Because of that, we filmed a video version of the our February Income Report.

Don’t worry, the numbers are still below!

And I give some commentary at the end.

Enjoy!

 

Here’s a look at the numbers February….

Income Breakdown

Good Financial Cents

  • Adsense: $1,056.16
  • Adspeed: $1,488.96
  • Commission Junction: $1.519.50
  • Link Offers:$131.00
  • Media Net:  $624.54
  • Personal Capital: $300.00
  • Linkshare (Scottrade): $1,365.00
  • Podcast Sponsor (90 Day):  2,333.33
  • Total: $8,818.49

Dollars and Roses

  • GoDaddy:  $0
  • AWeber: $22.36
  • ShareASale (Thesis Theme and Genesis Theme): $245.53
  • Lunar Pages: $70.00
  • Blogging Your Passion: $37.00
  • Total: $374.89

Other Niche Sites

  • Adsense: $122.32
  • Media Net:  $64.57
  • Main Niche Site Revenue: $6,592.38
  • Direct Advertising: $115.00
  • Total: $6,894.27

House of Rose Blog

  • BlogHer Ads: $590.99
  • Direct Advertising: $100
  • Adsense: $117.19
  • Lijit Media: $82.27
  • BlueHost: $950.00
  • Capital One: $275.00
  • Total: $2,115.45

Freelance Writing

  • Equifax: $200.00
  • Other:  $150.00
  • Total: $350.00

Total Revenue for February: $18,553.10

Revenue Last Month: $24,320.36

  • Difference: -3,062.92
  • January 2013: $16,424.84

What’s Going On Now…

Wow! So the months are flying by.

We have so much going on that I don’t even know where to start.  So let’s just begin:

Happy Mommy Box.

Mandy and Natalie are getting ready to kick this into hyperdrive.   I used to believe that Mandy’s blog would be a huge income generator but now that she is launching her own product, the potential upside is giving us goosebumps.  Or at least maybe me!  Haha… :)   This went from a neat idea into a full blown business and these girls are going to continue to rock it.  If you want a box, you better get on the wait list.  They sell out fast.   More info HERE.

And looks like while Mandy was visiting Natalie in North Carolina over the weekend they had time to shoot this dance video in Target.

Ahem.

 

 

I Like Speaking

Two weekends ago I had a chance to be the keynote speaker at a local Men’s Health Conference.   A week later I got a chance to speak again, but this time in San Diego!  That meant I got to eat my fav:  In-N-Out Burger.  Yes, I’m obsessed!

Me being serious:

speaking

Me stuffing my face:

923532_10203153181771738_50333128_n

We Both Like to Do the Wobble

Mandy’s friends is slightly obsessed with this dance called “The Wobble” so she taught Mandy how to do it. That then led Mandy to teach her mom the dance which was capture on video below.

 

If that wasn’t enough, I got suckered persuaded to do the dance, too. FYI, this is how a supportive husband helps her wife get more likes on Facebook and Instagram. #justsayin

Here was my valiant effort:

 

So if you need tips on blogging or doing The Wobble, we got your back. :-)

January 2014 Income Report

DR Income Reports January 2014.jpg

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

 DR Income Reports January 2014.jpg

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

Here’s a look at the numbers…..

What went down in January

House of Rose and Good Financial Cents join forces…

The biggest co-promo that we were able to pull off was the 52 Week Money Challenge.  I randomly came across this on Pinterest while doing some research.

Yes, I was doing research on Pinterest.  Don’t judge.  ;)

I noticed that the 52 Week Challenge chart had been pinned thousands of times and the picture was “ok” at best.  I knew that Mandy could come up with something better and that’s how the idea was born.

52 Week Money Challenge

The idea:  create a much better looking chart that will hopefully go semi-viral on Pinterest.  Offer to match one lucky person who completes the challenge $1,378.   Offer them a free PDF download of a new much sexier looking savings chart.

Was there a catch?  Kinda.

The catch was to qualify for the money prize they had to sign up for a free Capital One 360 account (aff link) which we are an affiliate for that pays $20 for each new savings account opened.

The get the free PDF download, they had to sign up for my email list which also gave them access to my free Money Dominating Toolkit.

I used LeadPages to collect the email addresses and also deliver the PDF.   You can see the slick looking landing page here.   (screenshot below)

52 Week Challenge LeadPages

Note:  I have told you how much I love LeadPages?   I’m working on a comprehensive review post on LeadPages and why you need to start using it now.

#iloveleadpages

52 Week Challenge Results

The results were fantastic.   Income wise we generated over $4,500 of affiliate revenue.  (realize that $1,400 of this will go towards the winner)

The part I was most excited about was adding 2,000 email subscribers to my list because of the challenge.  This is the most that my email list has grown in about a month time frame.

 Happy Mommy Box Update

January-Partners

They also had a huge response on Instagram when the box went out. TONS of mommies were sharing photos of their boxes and all the great items.

Like I said last month, we are not currently including any Happy Mommy Box income in our reports just yet. We may change our minds later, but since Mandy and Natalie are doing this together we decided we didn’t want to disclose it all.

Please be praying for Mandy’s partner Natalie. She’s been in the hospital for the last several days and is having surgery this week.

natalie

Here’s a look at the numbers January….

Income Breakdown

Good Financial Cents

  • Adsense: $1,493.51
  • Adspeed: $1,448.78
  • Commission Junction: $3,542.00
  • Link Offers:$351.63
  • Media Net:  $410.18
  • Personal Capital: $600.00
  • Consumer Track: $555.00
  • Clickbank: $107.79
  • Linkshare: $1732.50
  • Total: $10,241.39

Dollars and Roses

  • Total: $229.78

Other Niche Sites

  • Adsense: $131.99
  • Media Net:  $51.65
  • Main Niche Site Revenue: $10,439.93
  • Direct Advertising: $25.00
  • Total: $10,648.57

House of Rose Blog

  • BlogHer Ads: $208.52
  • Direct Advertising: $200.00
  • Adsense: $193.27
  • Lijit Media: $141.33
  • BlueHost: $1,040.00
  • Capital One: $1,217.50
  • Total: $3,000.62

Freelance Writing

  • Equifax: $200.00
  • Total: $ $200.00

Total Revenue for January: $24,320.36

Revenue Last Month: $27,383.28

  • Difference: -3,062.92
  • January 2013: $17,762.79

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:               $420.00
  • Virtual Assistant:            $800.00
  • Fiverr.com:                      $10.00
  • Elance.com:                      $35.00
  • Libsyn                               $30.00
  • Misc Design Work:       $40.00
  • Odesk:                               $24.09
  •  GFC landing page:      $480.00
  • Leadpages:                    $197.00
  • Total:                         $2,516.09
This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What’s Going On Now…

Wow.  I don’t even know where to begin.  There’s a lot going on in both of our businesses.

First off, we’ve been asked to be keynote speakers at Digital Colabs in San Diego.

Keynote Speakers at Digital CoLab

This is my second keynote speech that I’ll be giving this year (first one is in a few weeks) and this is Mandy’s first. Even though it’s several months aways she’s already stressing. Haha….

What makes this even sweeter is that we’ll be sharing the stage with friends of our Pat Flynn (SmartPassiveIncome.com), Chris Ducker (ChrisDucker.com), and Paula Pant (AffordAnything.com).

It’s funny because we’ll all be hanging out again in Portland at World Domination Summit in Portland and then again in New Orleans for the Financial Bloggers Conference.

Pivot

I was first introduced to the term “pivot” when I was reading Eric Ries’ book The Lean Startup.   He defines making a pivot as to

“make a structural course correction to test a new fundamental hypothesis about the product, strategy and engine of growth.”

I’ve had plenty of pivots in my life in my professional career and in my online business.  In fact, I feel like I make a pivot once a week.

After attending my coaching program at the end of January and then making a key strategic connection in the past few weeks, I’m making a strategic connection with my business.  This will affect both my financial planning practice and my blog.

I’m excited about this pivot because I feel it has the potential to take my business to the next level. It’s still in the beginning stages so I can’t reveal too much.  You’ll definitely be learning more in the next few months.

Thanks again for all your support!

October 2013 Income Report

DR Income Reports Oct 2013

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

DR-Income-Reports-Oct-2013

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in October

Well after a hectic stretch leading up to the Financial Bloggers Conference, things have settled down a bit for the Roses.

About time!

We were both running on high octane for a long stretch, traveling to multiple conferences and just being really busy.  That’s fun for awhile, but eventually we needed a break.

As of now, we have no conferences lined up for a while.  We have plenty of friends heading to New Media Expo in January, but for the time being I think we’re going to pass.

Instead, I’m trying to plan a mommy and daddy getaway (kid free!) for the 1st time in a VERY long time.  As I’m writing this, it’s around 20 degrees outside so I’m definitely ready for some fun and sun!

Site Launch – Yeah!

In mid-July I decided that with my book coming out that it was time for a new site design.  I had been sitting on the previous design since about the day my site launched in 2008 with a few changes along the way.

In a nutshell, I was long overdue for a new design.  Plus, I was wanting to get my site on the Genesis framework and have a theme that is responsive.

This is the result:

New GFC

I seriously can not express how happy I am with the result.  The peeps over at FortySevenMedia.com did much of the heavy lifting.  I luckily found Forest Parks from EverydayNomad.com that helped implement the CSS and HTML into Genesis.

He also helped with some last minute tweaks to the site that I wanted.  Did I mention that I’m VERY picky when it comes to my site?   Designers beware….

I’m still making subtle changes to the site and have been using Crazy Egg to check heatmaps and clicks on my higher traffic posts and pages.

By the way, if you’re not using something like Crazy Egg on your site and you get a decent amount of traffic to your blog, you are totally missing out.

Here’s an example of the heatmap of my homepage.  I wanted to make sure that people were clicking on the “I’m in!” button.

Looks like they are – success!   I still think I can tweak a few more things to get more clicks.  One thing that I may eventually test is taking a new picture where I’m actually looking at my sign up box.  Derek Halpern from SocialTriggers.com wrote a good article about that here.

I actually do that in my popup box shown at the bottom of this post thanks to his article.

Anyway, as you can see you can never and should never stop testing on your site.  I’m confident that with a few more tweaks, we can increase email subscribers and affiliate revenue.   Now I just need to prove myself right….

GFC heatmap

Favorite Podcasts

The Dollars and Roses podcasts continues to be a blast.   We’ve had some amazing guests in the past month that we can’t wait to share.  We also have at least 20 guests line up so stay tuned.

Right now we’re sticking to a weekly publishing schedule.  It would be fun to do more, but we still need time to work on other projects.  Plus, I just launched the Good Financial Cents podcast last week.  More on that in next months’ income report.

Here’s some of our podcasts from October in case you missed them:

 Happy Mommy Box Update

October 1st was the official launch day of Mandy & Natalie’s project called Happy Mommy Box.

To say they KILLED it would be an understatement. I think I mentioned that already last month, but it’s worth mentioning again.

Screen Shot 2013-11-27 at 5.31.53 PM

They have currently sold out two months in a row and I don’t look for things to slow down anytime soon. In fact, they’ve been strategizing ways they can accommodate MORE subscribers since so many moms are interested. This could include hiring employees. Watch out. 

They had some site and functionality issues the first month they had to work out. It was fun to watch my wife stress to the max. But, I knew they would figure it out. They moved to WordPress and are currently using Woo Commerce which has helped them a ton.

They’ve spent a good portion of their time on brand outreach and marketing. They had some GREAT brands in the November box…including IKEA. Yes, IKEA. And there are more great brands lined up for the months to come.

Screen Shot 2013-11-27 at 5.44.32 PMScreen Shot 2013-11-27 at 5.43.36 PM

 

They also had a huge response on Instagram when the box went out. TONS of mommies were sharing photos of their boxes and all the great items.

Screen Shot 2013-11-27 at 5.44.18 PM

Like I said last month, we are not currently including any Happy Mommy Box income in our reports just yet. We may change our minds later, but since Mandy and Natalie are doing this together we decided we didn’t want to disclose it all.

Look for BIG things from these ladies though. They are dynamite together.

Here’s a look at the numbers for October….

Income Breakdown

Good Financial Cents

  • Adsense: $1,571.87
  • Adspeed: $1,343.20
  • Commission Junction: $913.50
  • Link Offers:$226.83
  • Media Net:  $148.92
  • Personal Capital: $400.00
  • Consumer Track: $69.00
  • Linkshare: $262.50
  • YNAB: $6.00
  • Total: $4,941.82

Dollars and Roses

  • Total: $246.45

Other Niche Sites

  • Adsense: $167.84
  • Media Net:  $37.83
  • Main Niche Site Revenue: $10,318.92
  • Direct Advertising: $50
  • Total: $10,574.59

House of Rose Blog

  • BlogHer Ads: $430.34
  • Sponsored Posts: $150.00
  • Direct Advertising: $200.00
  • Adsense: $125.00
  • Lijit Media: $108.43
  • BlueHost: $630.00
  • Total: $1,643.77

Freelance Writing

  • Equifax: $200.00
  • Other:  $150.00
  • Total: $350.00

Total Revenue for October: $17,756.63

Revenue Last Month: $17,848.11

  • Difference: -91.48
  • October 2012: $13,491.48
  • Total for 2012: $115,289.16
  • Running Total 2013: $188,900.89

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:               $240.00
  • Unique Article Wizard:  $67.00 << I’m discontinuing this service
  • Virtual Assistant:            $1,000.00
  • SEMRush:                     $69.95
  • Fiverr.com:                      $50.00
  • Elance.com:                      $105.00
  • Libsyn                               $15.00
  •  GFC design:                     $1,030.00
  • Leadpages:                    $197.00
  • Total:                              $3,183.95
This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in October

It seems that 17 is our lucky number….

That’s 4 months in a row where we’ve made $17k+.   Maybe I need to find a roulette table and let it ride on 17?  Haha….as soon as I do that is when double zero would hit.

Overall, I’m not complaining.   I personally thought we would be putting up higher numbers at this point in the year.    The niche is doing well, but as mentioned in last months income report, traffic has been down which I feel will eventually affect revenue.

Traffic has been down on both my blog and my wife’s blog.  We’re still putting up solid numbers, but the growth hasn’t been there like in earlier in the year.

Mandy (and Natalie) are doing extremely well with Happy Mommy Box which is not factored in our income report above, so that’s something to consider.

I personally have some big plans for the first of the year which I can’t wait to announce which I also think will increase revenue on GFC.  I’ll be announcing that on the next income report.  If you want the latest updates, become a fan of GFC on Facebook.

Money Vs. Design

One of the tough decisions I had to make about the GFC site design was whether to include the 728 x 90 ad block in my header.   That ad is run through a very profitable CPM ad network that yields me anywhere from $600-$1000 per month (Adspeed above).

Plus it’s easy money. I slap the code onto my site and watch the money role in.

When I showed the site design to my mastermind group, one of the members politely suggested that the ad was very distracting.  He also suggested that it took away from what my primary goal was – to get new email subscribers.

Here’s how the original header was going to look:

header with ad

Here’s what I went with:

header no ad

Realizing that building a community and letting first time visitors know exactly who I am, I opted to remove the ad block from the home page.  I also removed it from my Start Here, About, Resources page and all 5 pages on the landing pages immediately below my feature box.

You’ll still find it on individual blog posts so I won’t be losing out on all the revenue, but a pretty good chunk.

I think long-term I will more than make up the difference.

We’ll see……

Popup Box Gone!

Another tough decision I had to make was eliminating the popup box that would automatically appear on my blog.  I had it set for a popup box to appear 30 seconds after a new visitor was on my site.

The logic was that if the person had been there for at least that time period, they were finding value with the content and be more inclined to sign up.

I’ve tested in the past whether the popup box really works and it does.   After I removed it for a stretch I saw a 50% decrease in email subscribers.

After that test, I immediately put it back.

For the new design I really, really wanted to see if I could go without it.   Instead, I’m offering a lead magnet -The Money Dominating Toolkit- as an incentive for people to subscribe.

I also have sign up boxes all over my site including on the blog home page, top of the right sidebar, below each post and page, and also on my book page.

Each sign up box requires the person to click the “I’m In!” or  “Join Us” button.  Once they click the button they’ll see my new schnazzy sign up box.

popup box

The results?   Mixed….

The email subs are about exactly what I was getting before.   To be honest, I was hoping that the lead magnet would increase the amount of email subs I would have.

I’m going to have to test to see if I put the a popup box on the site to see if that works.   I’ve heard a lot of positive reviews from the box above, so I may just use the exact same popup box.

How often do you test stuff on your blog to see what converts?

Until next month….

Thanks again for all your support!

September 2013 Income Report

DR Income Reports SEPT 2013

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

DR Income Reports SEPT 2013

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in September

I’m amazed at how fast a month passes by each time I write one of our income reports.  Where has October gone?  Wow!

Where do we even start?

First things first, you’ve probably already noticed that Dollars and Roses got a facelift – finally!

We’ve been wanting to move over to Genesis for quite some time, but I dreaded the process because I know it would take at least a full day to get it done, if not longer.

We already bought the premium theme pack from Genesis so we had plenty of options to choose from, now we needed to find somebody to help us out.

Through my blogging network I connected with Eric from NarrowBridge.net and for a modest fee he had us hooked up in literally a few days.

Thank you Eric!  We’re loving the new site.

What do you think?  Do you like the changes?

One more interesting fact that I learned about Eric that I had to share here is that he also owns a flash mob company based out of Denver.

I know…a what?   I had to ask twice, too.  :)

Yes, he runs a company that organizes flash mobs for any type of an event.   In the case you’re in Denver and need a flash mob, you know where to go.

Here’s a sample I found online:

Financial Nerds Rise Up!

Every year one of the events I look forward to is the Financial Bloggers Conference.  Okay, that’s a bit of a understatement and I’m sure the wife would call me out on it.

FinCon is my Comic-con, we just don’t get dressed up.  We do cheese out talking about blogging and finance.  Can it really get any better?

Awww……finance nerds.  Got to love us.  :)

For the second year, I had the opportunity to speak.  Getting a chance to speak in front of my peers is something that I absolutely love!

Fincon 2013

Thankfully, my wife (as usual) was able to help me out with my talk.   My talk was originally titled “Screw Google Panda:  How to Get Tons of Traffic and Strategically Build Your Brand“.

When I started going through my talk I remember her response being something like, “Meh…..I don’t like it.”.

Got to love her honesty.  Ahem.

After I went through my talk again she immediately heard what my talk should be called:  “How I Got Dumped by Google and Still Got 5 Million Visitors to my Blog (and lived happily ever after).

And of course…..she was right.   What does that always happen to me?  :)

Anyway, the talk went really well and I’m looking forward to next year’s conference already.   You can read Mandy’s recap here.

Podcast Keeps on Truckin’

We recently just published our 12th podcast.  Today we just recorded our 25th podcast!

Needless to say, we ain’t go anywhere.

Screen Shot 2013-10-29 at 8.35.56 PM

Thanks to everyone that has downloaded our podcast gave us a review!  We’re at 51 reviews now and shooting for 100.

Have you left your review yet?  ;)

 Happy Moms Unite!

Mandy’s most recent venture is based around encouraging and inspiring moms around the globe. Her and her friend Natalie, The Busy Budgeting Mama, are working hard at their new found love of being entrepreneurs.

It’s funny to see my wife tackle huge projects like a BRAND NEW BUSINESS.

She’s pretty hardcore when it comes to determination. I like it.

1375800_212759082232528_986852045_n

They launched Happy Mommy Box on October 1st and sold out in 75 minutes. Craziness.

They just shipped out their very first box yesterday and are about to open up the subscription service to more people!

HMB Boxes

If you’re a mom…and you want a little monthly pick me up then make sure you get on the wait list so you can grab a box soon!

Niche Site Update

It’s been a while since I’ve updated on our niche site.   Unfortunately, after much of my SEO efforts, it seems that Google Hummingbird’s algo update hurt me.

Earlier in the year I was easily getting over 10,000 visitors per month.  Starting in July/August our traffic kept dropping and we’re now only getting around 6,000 visitors per month.

Insert unhappy face.   :(

Screen Shot 2013-10-29 at 8.24.29 PM

The income numbers still look good now, but I’m expecting things to drop in the coming months unless something changes.

Time will tell.

Here’s a look at the numbers for September….

Income Breakdown

Good Financial Cents

  • Adsense: $1,041.89
  • Adspeed: $1,338.01
  • Commission Junction: $987.00
  • Link Offers:$27.23
  • Media Net:  $138.03
  • Personal Capital: $0
  • Consumer Track: $144.00
  • ClickBank: $118.46
  • YNAB: $18.00
  • Direct Advertising: $541.00
  • Total: $4,353.62

Dollars and Roses

  • Total: $197.23

Other Niche Sites

  • Adsense: $138.30
  • Link Offers: $0
  • Media Net:  $8.20
  • Main Niche Site Revenue: $9,311.95
  • Total: $9,458.45

House of Rose Blog

  • BlogHer Ads: $641.13
  • Direct Advertising: $200
  • Adsense: $147.05
  • Lijit Media: $100.63
  • BlueHost: $990.00
  • Total: $2,078.81
Freelance Writing
  • Equifax: $200.00
  • Other:  $300.00
  • Total: $500.00

Book Advance

  • Final Installment:  $1,260.00

Total Revenue for September: $17,848.11

Revenue Last Month: $17,554.25

  • Difference: +83.50
  • August 2012: $12,092.08
  • Total for 2012: $115,289.16
  • Running Total 2013: $171,144.26

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:              $225.00
  • Unique Article Wizard:  $67.00
  • Virtual Assistant:            $1,000.00
  • SEMRush:                         $69.95
  • Fiverr.com:                       $25.00
  • Elance.com:                      $105.00
  • Libsyn                                   $15.00
  • D&R Web Design:            $300.00
  • Total:                              $2,221.95
This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in September

First things first, you’ll probably notice that we did not include any income from Happy Mommy Box on our income report.  We debated about this and for now have decided to not include it.

Bummer, I know.  :(

Part of the issue is that Mandy is in partnership with Natalie and we felt that it wouldn’t be fair for her to share what is part of hers, too.

In the event things change, we will happily share some of the process.

I will say this, it’s been fun watching these ladies launch a business in literally just weeks.  It hasn’t been pretty behind the scenes with all the techy stuff they’ve had to figure out.  But in the true spirit of entrepreneurship, they have hustled their faces off getting the business going.

Overall, our income has been fairly steady for the past few months, but if our traffic on our niche site doesn’t start to come back, I’m expecting that to drop.

Income on GFC has been down for the past several months, too.  Here’s what I contribute that to:

  • My Book Launch:  I’ve been so tied up with writing guest posts, conducting interviews, and promoting my book that I haven’t been as focused on the content on the blog.
  • Google Hummingbird:  Google released another algo update in mid-August and I saw about a 20% drop in traffic.   Reduced traffic = drop in revenue.
  • Affiliate Shuffle:  I lost one of my best affiliates earlier this year (Scottrade), but they just recently came back.  It’s good to finally see some conversions come back.

October is more of the same, but what I’m most excited about is that my new site will be launching sometime next month.

Insert teaser shot:

gfc new site

I’ve been working with Nate from Forty Seven Media to build the site of my dreams.  Through some other online connections I found someone that is helping code the design into Genesis.  Thus far it looks beautiful!

I can’t believe how I much I underestimated how long it takes to “re-brand” a site that has been live for 5 years, especially since Mandy just redesigned her site.

It’s been a long process, but I’m very excited of the final results.   Can’t wait to share it soon.  :)

Until next month….

Thanks again for all your support!

August Income Report 2013 (Video Edition)

August Income Report

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

August Income Report

What went down in August

Okay, so we’ve been so crazy busy with a bunch of silly stuff for the past couple of weeks that we thought it would be easier (and much faster) to film a video instead.  The pictures below captivate what we talk about.

Enjoy the video!

The Book is Launched!

Yes, book launches = a WHOLE lot of stress.   Glad things are getting back to normal.   Have you picked up your copy yet?  :)

Soldier of Finance

Oh hey, Mr. Ramsey. Mind if my book hangs with you for a bit?

Podcast Interviews

On top of a ton of guest posts and text interviews, I also did quite a few podcast interviews, too.  Since I’m getting hooked on podcasting, I wanted to give a shout out to those that helped support the book launch.

If you’re into podcasts and you haven’t checked out any of these yet, you have my full permission to do so.  :)

Start Conference

This has been the year of “The Conference” for the Rose’s.  Mandy will be attending six and myself four.   A few weeks ago we got to attend the Start Conference by Jon Acuff.

In the spirit of hashtags, it was #awesome.    You can read Mandy’s write up here.

Average to Awesome

Jon Acuff

Happy Mommy Box

My wife is officially an entrepreneur.  Thanks to Natalie, her blogger BFF, they are launching Happy Mommy Box October 1st.

So proud of them!

happy+mommy+box+mamas+web+promo1

Podcast Alert

Eight podcasts in and we’re loving it.  Maybe even more fun than video.  Definitely easier to edit!  :)

Screen Shot 2013-09-28 at 3.37.27 PM

We’ve already surpassed 4,000 downloads and almost doubled August’s downloads in September.  Booyah!

Podcast Traffic Stats

Here’s a look at the numbers for August….

Income Breakdown

Good Financial Cents

  • Adsense: $1,115.41
  • Adspeed: $1,276.90
  • Commission Junction: $1,439.75
  • Link Offers:$179.60
  • Media Net:  $128.16
  • Personal Capital: $500.00
  • Consumer Track: $42.00
  • ClickBank: $30.31
  • YNAB: $6.00
  • Direct Advertising: $350.00
  • Total: $5,068.13

Dollars and Roses

  • Total: $319.13

Other Niche Sites

  • Adsense: $73.09
  • Link Offers: $60.00
  • Media Net:  $10.41
  • Main Niche Site Revenue: $8,334.64
  • Total: $8,478.14

House of Rose Blog

  • BlogHer Ads: $649.98
  • BlogHer Sponsored Posts: $1,310.00
  • Direct Advertising: $0
  • Adsense: $186.15
  • Lijit Media: $54.78
  • Content Ads: $58.30 Discontinued using halfway through August
  • BlueHost: $1,440.00
  • Skimlinks: Not Currently Using
  • Total: $3,699.21
Freelance Writing
  • Equifax: $200.00
  • Total: $200.00

Total Revenue for July: $17,764.61

Revenue Last Month: $17,554.25

  • Difference: +210.36
  • August 2012: $10,562.76
  • Total for 2012: $115,289.16
  • Running Total 2013: $153,296.15

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:              $255.00
  • Unique Article Wizard:  $67.00
  • Virtual Assistant:            $1,000.00
  • SEMRush:                         $69.95
  • Fiverr.com:                       $25.00
  • Elance.com:                      $140.00
  • Web Design:                     $3,075 – Good Financial Cents New Design
  • Total:                              $5,o46.95

This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in August

Income is holding steady.   House of Rose kicked butt last month!  It was her highest month to date. You rock baba!

Good Financial Cents has overall been down the past couple of months, but I consider that to two things:

  1. #1 affiliate is back. Scottrade, which was my best affiliate, went on hiatus for a few months while they transitioned away for Google Affiliate Network to Linkshare.  They were just reinstated a week ago so I’m excited to finally seeing those conversions come back.
  2. Publish a new post already. My posting schedule has been down with the book launch.  And to be honest, I haven’t even really focused on adding new content on the blog.  My brain is fried.  Plus, I’ve been working on launching a new site design which has required creating new pages of content.  (more on that in a sec)
  3. Google and their silly animals.  I’ve wrote about Google Penguin/Panda in the past.  Well, now Google announced their latest algo update: Hummingbird.  My site was affected some and traffic is trending downwards.  More on that in a future post.

Sneak Peak

I’m hoping that new slick looking GFC will be released.  The designer and I have been working on this since mid-July.  No joke.  I’m paying a good chunk to have this site done.  I’ve justified this because I haven’t made any major changes to the blog in several years.  Plus, I want to start re-branding a bit.  Can’t wait to share it with you all!  Until then, here’s  a sneak peak at the new logo.

Good Financial Cents New Logo

 

Until next month….

Thanks again for all your support!

JULY 2013 Income Report

DR Income Reports JULY 2013

It’s time for the monthly income report.

DR Income Reports JULY 2013

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.

Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in July

It’s Mandy again. The hubs is too busy {AGAIN} to write this month’s income report. I think he likes pawning his duties off on me. Gah.

His motto is “Outsource, outsource, outsource!”

That’s great and all. Except when he outsources it all to ME.

Not cool, not cool.

Or maybe he’s too embarrassed to write this month’s income report since I won the traffic battle for the 3rd month in a row.

<<picture me secretly laughing>>

Traffic Showdown

This month was not even that good for me traffic wise. BUT, I beat the hubs so all is right in the world.

Ahem.

D&R don't choke 590

I had 133,696 unique visitors and almost 300,000 page views.

Again, not my best…but I’ll take it. I’ve realized that traffic is a lot like roller coasters. Up and down, up and down. I try not to get too caught up in the numbers.

Except for when I’m comparing myself to the husband. :)

Screen Shot 2013-08-29 at 8.47.14 PM

Jeff was at 104,812 unique visitors and 150,000 page views.

Screen Shot 2013-08-29 at 8.46.51 PM

 

Oh, bam! Defeated again.

How does that feel Jeff Rose?

Here’s a look at the numbers for July….

Income Breakdown

Good Financial Cents

  • Adsense: $1,470.11
  • Adspeed: $1,671.36
  • Commission Junction: $1,179.75
  • Link Offers:$142.39
  • Media Net:  $228.15
  • Personal Capital: $180.00
  • Consumer Track: $42.00
  • ClickBank: $197.82
  • Profitable Online Store: $197.67
  • Google Affiliate Network: Discontinued
  • Total: $5,309.25

Dollars and Roses

  • Total: $422.60

Other Niche Sites

  • Adsense: $80.34
  • Flex Offers: $0
  • Media Net:  $23.41
  • Main Niche Site Revenue: $9,298.88
  • Total: $9,402.63
House of Rose Blog
  • BlogHer Ads: $556.92
  • Direct Advertising: $200.00
  • Adsense: $257.07
  • Lijit Media: $96.82
  • Content Ads: $18.18
  • BlueHost: $1,090.78
  • Skimlinks: Not Currently Using
  • Total: $2,219.77
Freelance Writing
  • Equifax: $200.00
  • Total: $200.00

Total Revenue for July: $17,554.25

Revenue Last Month: $23,873.49

  • Difference: -$6,319.24
  • July 2012: $8,747.11
  • Total for 2012: $115,289.16
  • Running Total 2013: $135,531.54

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:              $275.00
  • Unique Article Wizard:  $67.00
  • Virtual Assistant:            $1,000.00
  • SEMRush:                         $69.95
  • Fiverr.com:                       $20.00
  • Elance.com:                      $105.00
  • Web Design:                     $2,175.00 (SOLDIER OF FINANCE WEB DESIGN}
  • HTML Design:                 $130.00 (SOCIAL MEDIA ICONS MANDY)
  • Total:                              $3,381.95

This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in July

Lots of good things are on the horizon for us!

For starters, we had the opportunity to do a one-on-one call with Jon Acuff. Yes, Jon Acuff.

jon acuff call

We had to sneak down to the basement for the call so that the kids wouldn’t interrupt us.

It’s not everyday that you get that opportunity. We felt so blessed that we had the chance to speak to him and hear his ideas and wisdom for our business.

He confirmed what most others are telling us which is this:

Your individual blogs are fabulous…but I think that you guys as a blogging couple is what makes you unique and that’s where it’s at for you.

Let me interpret that for you—> We need to spend more time on Dollars and Roses.

We have known that, but now it’s just a matter of finding the time to make it happen. But we are determined…

 Our Podcast

We finally got approved through iTunes {can I get an AMEN?}! That was 8 months in the making folks. Not the approval, but just getting our butts in gear.

D&R Podcast Make Money Blogging 590

Podcasting was not originally that exciting to me. In fact, I’m pretty sure that I almost cried during the first 4 interviews. Like the ugly cry.

It’s so out of my comfort zone to interview other successful people. People who are smarter than me and better than me. That is intimidating.

But…now that we have been at it for a few months…I kinda love it. A lot.

We would love for you to check it out HERE. If you download and leave a review it will help our show out immensely! Thank you to everyone who has already left a review and for those of you who have encouraged us through your kind words. That means a TON to both Jeff and I.

The Book

Oh, the book. The very reason that my husband is too busy to write this report. :)

Book marketing is a full time gig peeps. It’s craziness.

But we are BEYOND excited about the release of SOLDIER OF FINANCE!

pre order book promo 615

There’s still time to enter the iPad Mini giveaway too. ORDER HERE!

Until next month….

Thanks again for all your support!

June 2013 Income Report

DR Income Reports JUNE 2013

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

DR Income Reports JUNE 2013

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.

Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in June

Hi, Dollars and Roses readers. It’s Mandy this time. Jeff claims he’s too busy finalizing the marketing plan for his book release which will happen in less than 6 weeks.

Who do these authors think they are? Becoming “too busy” to write the good ole’ monthly income report and all. Geez.

It’s not like he spent four years writing the book and didn’t have time to think up his marketing plan. Haha!

I kid, I kid. He’s a hustler and truly is justified in his time constraints this month.

I happily obliged to write the income report this month.

Especially because, if you have been following along, then you know that we have a traffic showdown going on. And this month…House of Rose takes the cake. By five slices I might add.

Ahem.

Traffic Showdown

Each month we thought it would be fun to show each other’s traffic and see who can come out on top.

Last month I took the hubby down.  Can I repeat?  Let’s see…

husband vs wife 1

In June, my site had 140,926 visitors and 235,454 pageviews.   Not my best month ever, but I’ll take it.

Thanks for everyone that visits my site!  :)

 

Screen Shot 2013-07-30 at 1.17.14 PM

Now let’s look at the hubby….

Uh oh.   Looks like he only had 106,743 visitors and 179,347 pageviews.

What does that mean?  That means I’ve won this showdown 2 months in a row!  Hehe….

Screen Shot 2013-07-30 at 1.16.50 PM

New Site Design

I rolled out my new site design last month and have been in the process of tweaking it over the last 30 days. I think I can finally say I am thrilled with the outcome.

Just like with any change…people were a little hesitant at first, but overall, I think the layout, ability to navigate and appearance is 100 times improved.

I switched out my newsletter subscribe box a few weeks ago and I’m much happier with how it makes the site feel and look.

My friend Natalie, The Busy Budgeting Mama, helped me create something that “fit” me.

Mandy-NEW sub box

 

So far I have seen almost a 40% increase in email subscribers since I added the custom subscribe box to the top of my site. Not bad.

I moved to the Genesis Framework and I have been surprised at how similar it is to Thesis.

One thing I am realizing, with Genesis or Thesis, I am no web coder. I have messed up my site more than a gazillion times because of wrong placement of <div> tags. Good times.

HUGE thanks to Jenn from Munchkin-Land Designs and Larry from Side Income Blogging…without these two…my site would be nothing. Seriously. I’m pretty sure both of them may have wanted to fire me as a client no less than 15 times over the last 3 months. I’m picky, I admit it. But I”m so thankful that they were SOOOO easy to work with and willing to get my site just how I want it.

Since we are on the topic of new site design, did I mention that Good Financial Cents and Soldier of Finance are currently in the process of a complete redesign. All to be done before the book release. Pssst, he has no reason to think he’s busy. ;)

Here’s a look at the numbers for June….

Income Breakdown

Good Financial Cents

  • Adsense: $1,190.90
  • Adspeed: $1,631.57
  • Commission Junction: $629.98
  • Flex Offers:$80.35
  • Direct Advertising: $0
  • Media Net:  $213.09
  • Personal Capital: $450.00
  • Consumer Track: $168.00
  • You Need A Budget: $6.00
  • Google Affiliate Network: Discontinued
  • Total: $4,369.89

Dollars and Roses

  • Total: $316.28

Other Niche Sites

  • Adsense: $91.14
  • Flex Offers: $0
  • Direct Advertising: $1,027.00
  • Media Net:  $20.04
  • Main Niche Site Revenue: $14,738.40
  • Total: $15,876.58
House of Rose Blog
  • BlogHer Ads: $916.17
  • BlogHer Sponsored Posts/Touts: $100.00
  • Direct Advertising: $o
  • Adsense: $302.17
  • Lijit Media: $96.27
  • Content Ads: $116.38
  • BlueHost: $1,579.75
  • Skimlinks: $0
  • Total: $3,110.74
Freelance Writing
  • Equifax: $200.00
  • Total: $200.00

Total Revenue for May: $23,873.49

Revenue Last Month: $16,617.85

  • Difference: + 7,255.64
  • June 2012: $7,001.66
  • Total for 2012: $115,289.16
  • Running Total 2013: $117,977.29

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:              $275.00
  • Unique Article Wizard:  $67.00
  • Virtual Assistant:            $1,000.00
  • SEMRush:                         $69.95
  • Fiverr.com:                       $20.00
  • Elance.com:                      $105.00
  • Web Design:                      $1,430.00
  • Total:                              $3,381.95

This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in June

It’s not been our best month, but definitely not our worst month. I know one thing is for sure…the numbers for House of Rose will be way down for next month because my ads were not working correctly for over 13 days. Oops!

It was the last thing on my mind when I was in the midst of tweaking things on my new site. Hindsight is 20/20 because clearly…it should have been one of the first things on my mind.

Losing half a months income was not what I had in mind when I launched the new site. I’ll know better next time.

Dollars and Roses Podcast

We have 7 interviews under our belt. Yep, that’s right….seven. And hubby still hasn’t got us set up on iTunes. It’s on his to-do list for this month…along with promoting his new book. :)

Speaking of book…

Soldier of Finance Comes To Life

I am so thrilled that all of my hubby’s hard work is finally going to pay off and his book will be available starting September 9th. In Barnes & Noble and many more places. I told him I think it will be so cool to walk in to B&N and see his book on their shelves. WOW!

So proud of him! Especially because this book is designed to help people. It’s probably one of my favorite things about the work my husband does…his desire to help the masses when it comes to personal finance. I really think this book will do that.

Just last week we filmed the preliminary trailer video for the book. It was an all day affair and there may or may not have been some arguing going on. Ha! Anytime you work with your spouse…prepare to argue.

He tells a pretty impactful story about his dad and his struggle with debt. I can’t wait to share it.

Until next month….

Thanks again for all your support!

May 2013 Income Report

DR Income Reports May 2013

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

DR Income Reports May 2013

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.

Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in May

April showers bring May flowers?  Usually, true but not in our case.

April was such an awesome month for all of our sites that we knew eventually we would have to come back down to reality.

This is one of the toughest things about blogging and anyone that has been blogging for any period of time can relate. You have to be able to deal with the highs and lows of blogging.

These highs can be comments on your posts, new Facebook likes, overall traffic to your site, Adsense earnings, and on and on and on…..

It gets really easy to associate your view of blogging success with any of these statistics.  If I had any word of encouragement for bloggers regarding this:  DON’T!

All of these statistics come and go, don’t let them define you.  Instead let your blog’s mission define you.  Always remember why you started your blog in the first place.

Traffic Showdown

Last month I saw the most traffic to my blog ever crossing 200,000 visits for the 1st time.   With tax season behind us, I saw my traffic drop back to more “normal” levels with 128,453 visitors and over 183,000 pageviews.

I had hoped to be around the 150k level but Google has been rolling out Penguin updates ongoing and I keep seeing fluctuations in some of my top keywords.  I’ve talked to other bloggers in my niche that are all seeing the same fluctuations so I’m not ready to panic like I was in April 2011.

GFC May Traffic

Okay, so now that you see my numbers, let’s see how House of Rose did…..

Last month she had 164,000 visitors with this month dropping to 140,303.  And once again she killed me on page views with over 225k.

So yes, even though her traffic and page views dropped she still takes the prize.

Congrats babe, you deserve it!  :)

HOR May Traffic

Blogging = Real Friendships

When you first start blogging it can be a very lonely place. After you start commenting on other blogs, chatting on Twitter, and emailing other bloggers, you start to build “online” friendships.

What’s even cooler is when these “online” friendships become “offline” friendships.

I had been itching to take a spontaneous road trip this summer to some random location.  This craving was affirmed while sitting in church a couple Sundays ago when our pastor encouraged families to take a break and spend quality time with your kids.

What not better quality time than several hours locked in a minivan?  Ha!  :)

I leaned over during the service and told Mandy we need to go somewhere.   The brief conversation went something like this:

  • Husband:  “See, we need to go on a road trip.”
  • Wife: “Okay, lets’ go visit Natalie.”
  • Husband:  “Sure, where does she live?”
  • Wife:  “I’m not sure.  I’ll find out….”

First, you’re probably wondering who Natalie is.  Natalie is also known as The Busy Budgeting Mama and her and Mandy met at Blissdom in March.  Mandy couldn’t stop talking about her because of the amount of things they had in common.   They quickly hit it off and have become really good friends.

After church we learned that Natalie, her husband Ben and their 3 kids all live in Pittsburgh, PA;  approximately 10 hours from us.  To make things even more fun the only time we could really go was the very next weekend – which was the only free weekend they had available until later this summer too.

So it became official, #houseofroseroadtrip2013 was on.

House of Rose Road Trip

I think I was just excited to meet Natalie as much as Mandy was to hanging out with her for a weekend.  Her husband and I hit it off too and bonded over what men bond over: sports.  Our kids had a blast, too.

Mandy and Natalie

You can read more about the trip on Mandy’s blog here and Natalie’s blog here.  Yes, there are plenty of adorable cute pics of all our kiddos.

In the spirit of true blogging where bloggers never quit, check out this video that they filmed while I had kid duty back at the hotel:

House of Rose Gets a New Look

We’ve talked about it for months and it’s finally here…..

House of Rose finally gets a facelift!

 

Screen Shot 2013-06-30 at 10.08.11 PM

We were initially disappointed with the upgrades to Thesis and we both  felt it was time to switch to a new theme.  The Genesis Framework has been the buzz lately with many big bloggers switching to it.

House of Rose got first dibs on moving her site to Genesis {she’s never done a site redesign – ever}, with my site beginning the process soon.

I know she’s excited about her new look and I have to admit I kinda like it, too.   Big shout out to Larry from SideIncomeBlogging.com for bringing her new blog design to life.   Time for the income reports.

Here’s a look at the numbers for May….

Income Breakdown

Good Financial Cents

  • Adsense: $1,614.46
  • Adspeed: $1,552.61
  • Commission Junction: $917.00
  • Flex Offers:$250.19
  • Direct Advertising: $0
  • Media Net:  $247.94
  • Personal Capital: $720.00
  • Consumer Track: $84.00
  • You Need A Budget: $6.00
  • Google Affiliate Network: $550.00
  • Total: $5,942.20

Dollars and Roses

  • Total: $479.34

Other Niche Sites

  • Adsense: $137.60
  • Flex Offers: $456.00
  • Direct Advertising: $339.55
  • Media Net:  $23.97
  • Main Niche Site Revenue: $6,247.59
  • Total: $7,204.66
House of Rose Blog
  • BlogHer Ads: $584.54
  • BlogHer Sponsored Posts/Touts: $0
  • Direct Advertising: $100
  • Adsense: $344.17
  • Lijit Media: $101.19
  • Content Ads: $294.39
  • BlueHost: $1,260.00
  • Skimlinks: $7.36
  • Total: $2,691.65
Freelance Writing
  • Equifax: $300.00
  • Total: $300.00

Total Revenue for May: $16,617.85

Revenue Last Month: $23,094.31

  • Difference: - $6,476.46
  • April 2012: $9,000.03
  • Total for 2012: $115,289.16
  • Running Total 2013: $94,103.80

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:              $225.00
  • Unique Article Wizard:  $67.00
  • Virtual Assistant:            $1,000.00
  • SEMRush:                         $69.95
  • Fiverr.com:                       $10.00
  • Elance.com:                      $175.00
  • TextBroker.com:               $50.00
  • Total:                              $2,011.95

This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in May

Less traffic = less income.  :(

Honestly, I’m not stressing because we’ve already been more than blessed this year so taking a small step back is definitely not a bad thing.  It’s times like this when you have to sit back and realize how far we’ve grown in our blogs this year.   In fact, if all things go right next month, we’ll be close to matching our entire 2012 income in the first half of 2013.  That’s freaking outstanding!

Soldier of Finance Coming Soon

Another thing I need to remain positive about is that my book is getting closer to becoming a reality.   Looks like September 9th is the official launch date – woop!

Here’s some advanced copies I got to forward to media people and other bloggers:

Soldier of Finance

It’s taken me 4 1/2 years to get this book done.  It’s surreal to finally hold it in my hands.  :-)

Dollars and Roses Podcast

Yes, we are really going to release this soon.   We have 4 episodes completed with an awesome interview taking place tomorrow.   Can’t wait to get this puppy done and sent off to iTunes for all of your listening enjoyment.

Until next month….

Thanks again for all your support!

April 2013 Income Report

-5

It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

-5

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
  3. Truth. To show people that you really can make money online and in a non-scammy way.
  4. Transparency: We want others to see how we do it so that others can do it, too.

Remember: We started blogging in July of 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

What went down in April

April.   Oh April.   Let me count the ways…..

April has always been one of my most favorite months for blogging.  Why?

Taxes.  Yes, taxes.

Not that I like paying taxes or filing taxes.  Heck no!  That’s what my CPA is for.

I like April because of several tax posts I have on Good Financial Cents and it always proves to be one of my best months. This year was no exception.

That leads us to the second installment of Blogger Showdown Husband vs. Wife……

Traffic Showdown

Last month I decided it would be neat to show traffic numbers for both my site and my wife’s site and then duke it out to see who gets the most traffic going forward. It’s a war.

My blog for the longest time always (yes, always) had more traffic.  Then my wife started taking this blogging thing seriously and she has been giving me a run for my money.   In our last income report, Mandy kicked my butt with about 40,000 more visitors for the month.

Let’s see how this month went down…..

husband vs wife 1

Good Financial Cents Traffic

As mentioned, I love tax day!  As you can see by the screenshot below, on April 15th I had almost 20,000 visitors on that day alone.  That is an all-time high for my blog.  Yeah buddy!

For the month, I crossed 200,000 visitors for the 1st time ever.   I can definitely get used to this kind of traffic.  :)

GFC April Traffic

House of Rose Traffic

My wife’s blog didn’t do too shabby either with 164,000 visitors.  It took a record day of traffic to beat her, but I’ll take it!

To give her some credit, notice how her pageviews killed mine: 355,000 to my 258,000.

Dang Pinterest.

House of Rose April Traffic

Winner, Winner Chicken Dinner

This might be the only month that I win the traffic showdown so I had to take full advantage and get these pics:

-7

Another one just to be safe….

-6

Yes, I might be enjoying this too much.  Haha….

Who will win next month?   Stay tuned to the next income report  to find out.   :)

Here’s a look at the numbers for April….

Income Breakdown

Good Financial Cents

  • Adsense: $2,273.63
  • Adspeed: $2,340.98
  • Commission Junction: $1,333.74
  • Flex Offers:$929.38
  • Direct Advertising: $0
  • Media Net:  $516.61
  • Personal Capital: $720.00
  • Consumer Track: $42.00
  • You Need A Budget: $30.00
  • Google Affiliate Network: $1,045
  • Total: $9,231.34

Dollars and Roses

  • Total: $215.73

Other Niche Sites

  • Adsense: $156.23
  • Flex Offers: $576.00
  • Direct Advertising: $216.62
  • Media Net:  $93.11
  • Main Niche Site Revenue: $9,816.09
  • Total: $10,858.05
House of Rose Blog
  • BlogHer Ads: $651.30
  • BlogHer Sponsored Posts/Touts: $300.00
  • Direct Advertising: $245.00
  • Adsense: $406.78
  • Lijit Media: $137.31
  • Content Ads: $118.80
  • BlueHost: $630.00
  • Total $2,489.19
Freelance Writing
  • Equifax: $300.00
  • Total: $300.00

Total Revenue for April: $23,094.31

Revenue Last Month: $20,204.01

  • Difference: +2,890.30
  • April 2012: $8,908.96
  • Total for 2012: $115,289.16
  • Running Total 2013: $77,485.95

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

  • Hosting Companies
  • AWeber:                        $130.00
  • Article Writers:              $225.00
  • Unique Article Wizard:  $67.00
  • Virtual Assistant:            $1,000.00
  • SEMRush:                         $69.95
  • Fiverr.com:                       $10.00
  • Audio Jungle:                   $15.00
  • Elance.com:                      $210.00
  • TextBroker.com:               $50.00
  • HoR Site Redesign:         $525.00
  • Total:                              $2,586.95

This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income.  For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.

What Happened in April

As mentioned above, I LOVE April.  My blog had it’s highest traffic month ever plus we set another record with our revenue for the month.

Amaze-balls!

The stars aligned with having crazy good traffic, my main niche site having it’s record month, and House of Rose continuing to turn in solid numbers.

Will it continue?  We hope so but don’t expect next month to be another record month.   Traffic is returning to normal levels and with it our income is too.

Notice Anything in the Expenses?

A few key things I wanted to highlight in the expenses in case you were curious.

  1. Audio Jungle and Fiverr.com. In case you were wondering, let me explain.  First, I love Fiverr.com for so many reasons.  If you haven’t checked it out, you must.  Our podcast will be launching soon so we wanted to have a professional sounding intro.  First, we needed royalty-free background music.  That’s where Audio Jungle came in.  Next, we needed a voice that sounded professional.  Like television commercial.  That’s Fiverr.com.  For $10 (2 Gigs) we found a professional narrator that has done several commercials that you’ve probably seen on national TV.  It’s crazy the amount of stuff you can buy on that site.
  2. Elance.com, TextBroker.com:  I used to write all my articles for my niche sites, but I’ve just got way too busy.  My niche sites are a bit more advanced and require someone versed in the topic to be able to write on it, however.   Enter Elance.com and Textbroker.com.   I’ve really been ramping up the content on those sites so I’ve been using both sites to diversify the quality of articles.   Even though it was a $260 expense  investment, it saved me hours because that’s about 10 articles that I would have had to write on my own.  Actually, I never would have completed but maybe 1 one of them.   Outsourcing at its finest.
  3. HoR Site Redesign.   In case you missed that one, Mandy can’t wait to show what she’s been working on for the past few months.  Her site has never really had a site redesign other than changing the header a few times.  Even though I’m itching for a site redesign I thought I would be the good/loving/thoughtful husband and allow her to go first.  (Awwww!!!!)   She’s hoping it will be live within the next week so stay tuned!

Other Site Redesigns

As mentioned last month, we’re moving all our sites to Genesis.   Even though I want to move my site immediately, I feel there are two other sites that need to be tweaked before mine.   One of them is this site.  I originally bought a Thesis Skin for this site which made it look unique.  The only downside to using a Skin is that I have no idea how to tweak it and I hate that!  This site is getting much more recognition and we feel we need to step up or game.

The second site is Soldier of Finance, my book site.  I now know what my real book cover is going to look like so I need to remove the mock cover I have on there now.  Plus, I’m going to start pre-selling the book soon preparing for the September launch.   I feel like the site is too military-ish, which is totally different from how I felt whan I had the site designed 3 years ago.

Speaking Again?  You betcha!

The last exciting announcement for the month is that I’ll be speaking again at the next Financial Blogger Conference (FINCON).   Some of the great speakers include Jean Chatzky of JeanChatzky.com, Pat Flynn of SmartPassiveIncome.com, Derek Halpern of SocialTriggers.com and David Siteman Garland of TheRisetoTheTop.com.

 

financial blogger conference

FINCON is my favorite conference ever so I can’t wait to present.   My presentation is “Screw Google Panda: How to Build Tons of Traffic and Strategically Build Your Brand“.  While I’m not keynoting, I want to bring my A game this year and give an awesome presentation to prep for future speaking gigs.  October can’t get her fast enough!

Until next month….

Thanks again for all your support!