December 2010: Good Financial Cents gets over 100,000 unique visitors for the month for the first time. My traffic keeps growing. I’m a rock star.
December 30, 2011: I see record numbers approaching year end. I had 8,421 amount of visitors come to the site on this day alone. Justin Bieber ain’t got nothing on me.
January 2011: I get over 120,000 unique visitors. I’m on top of the world! I’m considering buying a T-shirt that says, “I’m a Baller”.
February and March 2011: Different months, same results. I’m thinking 2011 is going to be a banner year. I Google “How much is a Bentley” to see if I can ever afford one because I’m going places baby!
April 14, 2011: Panda hits. I now Google, “What the hell is Panda?”
April 17, 2011: I’m left shell shocked wondering what in the heck just happened. I’ve seen my traffic drop between 60-70% literally overnight. I’m sick to my stomach. Even In-N-Out burger doesn’t sound good to me.
June 2011: It’s the lowest that I’ve seen my traffic since starting my blog over two years back. I’m still lost and helpless and not sure what to do. I now Google, “Blogger 24-Hour Crisis Hotline”.
September 2011: 5 months later of miserable traffic numbers and I finally figure it out. My traffic is finally coming back. This prompts me to go to iTunes and immediately download MC Hammer’s “2 Legit to Quit”.
When I say the phrase Panda Update, many of you may not what I’m referring to. If you’ve been blogging for the past couple of years, then I’m sure you’ve heard of it and if you’re like me, you had a bit of a taste of it and one bite was good enough.
Spring of last year, Google made some changes to their algorithms effecting search traffic. They claim that only a small percentage of websites were affected. Unfortunately, that small percentage affected me.
As I mentioned, I literally saw 70% of my search engine traffic disappear overnight. I felt that I went from one of the premier personal finance blogs in the nation to all of a sudden being a nobody. When you’ve spent almost three years building up something and then to have it get whacked underneath you without any explanation whatsoever, I promise you it’s not a fun feeling. There was a part of me that wanted to give up blogging, although I knew I never would, but it was frustrating knowing that I had no control over what had happened.
Thankfully after attending the Financial Blogger Conference in Chicago, I got a chance to meet an online friend, Pinyo from Moolanomy. We talked a little bit about Panda and he offered to take a look at my site and give me some suggestions. Needless to say, I am so thankful that he did.
Some of the tips that he shared with me allowed me to see results literally overnight. If you’ve been blogging for a while and you haven’t done any of these tips, I suggest you do so.
You might not have been hit by Panda YET, but Google has made it clear that this is an ongoing update and just because you survived one Panda update doesn’t mean you’ll survive the next. In fact, several bloggers I know that avoided Panda are now getting hit by Google’s new update named Penguin. (What’s up with all the zoo animal names?)
Here are some tips to protect your blog from the next zoo animal attack:
1. Check for broken links
One of the first things that Pino suggested I do was to install the broken link checker plug-in. This plug-in will go to your site and identify any time that you’ve linked out to another blog or article and the link no longer exists.
It also shows you how many outgoing links are considered redirects, which basically means that it’s not linking to the respected article anymore and it forwards onto an updated link.
When I first ran the scan with the plug in, I discovered that I had several hundred broken links and almost three times as many on redirect. It took me about a week to go through all of the links individually, but after it was all said and done, I was able to clean it up immensely.
Action: Download broken link checker plug-in and install it into your site. Start going through the broken links and redirect, updating accordingly. Although I don’t have any concrete evidence of this, it suggested not changing too many links in one given day. Such an abrupt change could cause your site to be viewed upon Google in a non-flattering way. For my redirect, I allocated to doing 50 a day and that’s it.
Also, only run this plugin at night or a period of low traffic. It’s a highly draining plugin that could slow your site down. Once you complete the check and get all the links and redirects fixed, unistall it.
2. Cut out all of the crap
You’ve heard the phrase “spring cleaning”; well the same concept applies to your blog. When you look through your archives, I’m sure you’re going to come across a lot of articles that were written back in the day before you had mastered your writing craft.
I had several blog posts that were old and information that was outdated and provided little to no value to anyone that came across them. But the truth is that nobody was coming across them, so they were taking up wasted space. Pinyo suggested that I go through my archives, identify any old articles that have no relevancy and then no index and no archive them.
He then suggested implementing a 301 redirect linking that article to another article on the blog of a similar topic. Essentially what the 301 redirect does is if that article does have any appeal value, meaning that someone has linked to it in the past, you can transfer that link onto an existing article.
One example, I had a Roth IRA article that I had wrote in the first couple months of starting my site. When I came across the article again, I almost laughed at how amateur I sounded. I then implemented a 301 redirect to a more recent Roth IRA article that provides much more value to my readers. For any article that provided little value and had no articles of a similar nature, I would then just redirect them directly to my homepage.
How do you do a 301 redirect? I’m glad you asked. One of my blogging friends who is more technical than I am was able to do this on the back end inside the server. I personally have no idea how to do this. I’m sure I could learn, but it would probably take me half a day to figure it out. Luckily, I use the theme “thesis” that allows you to implement the 301 redirect in your Word press admin.
3. Keep the links on coming
When I first started my blog back in 2008 and continuing until 2009, I had a very aggressive guest posting strategy. I was doing so trying to build up my reader base and also build up my blog’s credibility by getting linked from different personal finance sites.
Once I had reached my hay day of having record traffic, I got lazy. My guest posting dropped considerably, but I didn’t see a need as I continued to see my traffic numbers go up. While I don’t have any documented evidence that shows this, in my heart, I do believe by not continuing to guest post consistently it eventually deteriorated my site.
Since then, I have went on another guest posting campaign, making sure to let Google know that my blog is on other site’s radar.
One easy way that I’ve been able to implement this is by going through old blog posts. A lot of the times the content was good, it just needed to be spruced up a bit. So I’ve taken an article that I’ve already written in the past, added new fresh content to it and then repurposed that as a guest post on another site.
In this case, repurposing the content is a win/win. I’m able to reuse content that I’ve already spent some time putting together and I am able to offer updated content to another blog and get that valuable link back to my site. All three strategies have helped bring back some of the traffic to my site.
4. Don’t get greedy with your ads.
For the longest time I was running a 336 x 250 Google Adsense block under my post title. Money wise this paid off as that gave potential search engine visitors more ads to click. Panda, however, had other plans.
One of the main focuses of Panda was to improve reader experience so Google frowned upon sites that pushed their content below the fold because of heavy advertising.
One of the first things I did after being hit by Panda was to reduce the ad block to a 468 x 60 (see below). I also run two more ad blocks (one in the post and another at the end of the post) since Google does allow up to 3 per page.
I still have some room to grow, but I firmly believe that a combination of these three things have helped out immensely. Have you been hit by Panda or Penguin? If so, what steps have you done getting your search engine traffic back?
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