The following is a reader question that we recently received,
I really want to start a blog but I’m worried that I don’t know exactly what I want to blog about. I feel like that I need to find my voice or my niche; otherwise I will end up going on different tangents. I’m also worried because I don’t know how to run ads.
One of the biggest hurdles in trying to overcome anything is the fear of failure. The only way you can fail is if you actually start.
The above question is a frequent one that we get regarding getting started blogging. If you look more deeply into the question you realize the person has already failed before they’ve even started.
Starting a blog does not require you to have a clear voice. You don’t have to have a clear mission statement. There is no perfect time to start. There is no perfect recipe. When both my wife and I got the idea of starting a blog, we had a general idea what we wanted to do. Hers was to be more about family, mine was to be more about personal finance. But over the years our blogs have evolved.
On Good Financial Cents I’ve definitely covered every aspect of financial planning, but if you dig deep you’ll also find articles talking about my obsession with In-N-Out Burger.
The beauty of starting a blog is that it is yours. You have the freedom to write about what you want to write about when you want to.
The one thing that you’ll eventually realize is that you can’t make every single reader happy. Certain readers are going to connect with you on certain topics while others will be disinterested and most likely won’t engage you, and that’s fine.
Blogging starting off should be for you.
It should be fun. It should be something you look forward to. If it’s a chore and you’re not enjoying it, it’s time to move on. Addressing the question regarding your ads, you don’t have to know anything about making money on a blog starting out. When we both started blogging we were clueless about advertising as well.
Some days I still think I am clueless; although I have picked up a few tricks along the way. The point is that you have to blog consistently before you get any following and any revenue in the form of advertising will come.
Worrying about advertising before you even start your blog is the equivalent of worrying about the weather of a family vacation nine months from now. For now it’s nothing you can control. You just have to live within the moment and get started.
No more excuses. Just start.
Want to start a blog, but don’t know how? Check out our 4 step process to get your blog started in less than 10 minutes.